Markup Calculator — Calculate Profit Margins & Pricing

Markup Calculator

Calculate markup percentages, profit margins, and optimal pricing for your products or services. Determine selling prices based on cost and desired markup.

Step 1: Pricing Information

%

Markup vs Margin

Markup is calculated as a percentage of the cost price, while margin is calculated as a percentage of the selling price. This calculator helps you determine both.

Step 2: Calculation Options

%
%

Industry Markup Guidelines

Typical markups vary by industry: Retail (50-100%), Wholesale (20-50%), Manufacturing (15-35%), Services (25-75%), Restaurants (200-400% for food).

Markup Calculation Results

Summary
Calculation Methods
Cost Breakdown

Recommended Selling Price

$150.00
Profit: $50.00 (50% markup)
Cost Price
$100.00
Markup Amount
$50.00
Markup Percentage
50%
Profit Margin
33.33%

Markup Calculation Methods

Markup on Cost
50%
(Selling Price – Cost) / Cost
Gross Margin
33.33%
(Selling Price – Cost) / Selling Price
Break-Even Point
$100.00
Cost Price
Total Revenue
$150.00
Selling Price × Quantity

Understanding Markup Formulas

Markup % = ((Selling Price – Cost Price) / Cost Price) × 100
Margin % = ((Selling Price – Cost Price) / Selling Price) × 100
Markup is based on cost, while margin is based on selling price.

Price & Profit Breakdown

Industry Comparison

Industry Typical Markup Your Markup Comparison
Retail 50-100% 50% Within Range
Wholesale 20-50% 50% High End
Manufacturing 15-35% 50% Above Range
Services 25-75% 50% Within Range

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